After the Bengaluru Urban District Consumer Disputes Redressed Commission Multiplex chain fined 1 lakh rupees. Orion Mall’s display of advertisements after the ShowTime is the reason for the fine, which the Commission deems to be “unjust” and an “unfair trade practice.”
Multiplex chain fined, have to pay 1 lakh
According to a report by the New Indian Express, the commission, which was led by President M Shobha and included members K Anita Shivakumar and Suma Anil Kumar, issued the verdict on Saturday, February 15, largely ruling in favor of a complaint filed by counsel Abhishek
Along with Rs 8,000 to cover litigation costs, the panel also mandated that PVR pay the complaint Rs 20,000 for mental suffering and inconvenience. The complaint claims that the complainant paid Rs 825.66 for each of three tickets to the 4:05 p.m. show of Sam Bahadur, which starred Vicky Kaushal, on December 26, 2023. In order for him to return to work on time, the film was set to end at 6:30 p.m.
Issue that grabbed attention
However, even though he entered the venue at 4 pm, advertising and trailers ran from 4:05 pm until 4:28 pm. The complaint claimed that the approximately 30-minute delay caused him to miss his scheduled work. The commission ordered PVR Cinemas and PVR Inox Ltd. to follow the Ministry of Information and Broadcasting’s standards on the subject, acknowledging that many viewers would have encountered similar problems.
Commission highlighted all points
the committee also made the point that lengthy advertisements are an unjust waste of people’s time and money. They pointed out that sitting through more than 30 minutes of advertisements detracts from the enjoyment of watching a movie, which should be a soothing rather than a frustrating experience.PVR Cinemas and PVR Inox Ltd.
contested the claims, stating that they are legally required to film public service announcements (PSAs). However, the commission concluded that out of 17 adverts played; only one was a PSA, whereas standards allow a maximum of 10 minutes for such content.
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